The Higher Standard

Serving Odessa-Midland and the Permian Basin Since 1947

All homes desire soft water instead of the mineral-infused hard water that is common in Odessa and Midland. But if you think about it, having soft water is even more desirable during the winter months. That’s because one of the common side-effects of hard water is dry hair and skin. When coupled with the cold, dry weather that’s common for West Texas winters, hard water can really do a number on your body. In this post, we’ll explain some of the science of dry skin and how a water softener can help.


Several environmental factors contribute to dried-out skin and hair during the winter.

  • Air that is cold doesn’t hold moisture like warm air, meaning there isn’t extra moisture to soak in.
  • The heating process of your HVAC naturally makes the air even drier.
  • A long, hot shower or bath feels great when it’s cold outside – but once we get out of the tub, the water evaporates taking the natural oils in our skin with it.

All these cold-weather factors leave your hair dry, and your skin dry and itchy.


Hard water during the winter will make things even worse.

  • Hard water leaves minerals like calcium and magnesium on your skin, which will make it drier with additional itching and redness.
  • Hard water also clogs pores and can make skin conditions such as acne or eczema even worse.
  • Even if you use lotions to moisturize your skin, the minerals from hard water can actually block them from getting to your skin and working properly.


Water softeners use a process called ion exchange to remove minerals such as calcium and magnesium from your water. With those contaminants removed, you can keep the moisture in your hair and skin to help it stay healthy during the winter.

Soft water also helps your soap lather better – for you in the shower, but also for dishes in the sink and laundry in the washer. This helps your clothing come out cleaner, fresher, and less stiff. Your dishes will be cleaner with fewer water spots too.

Hard water is also hard on your appliances – whether it’s your water heater, a dish or clothes washer, or even your faucets and showerheads. All those mineral deposits will build up and clog up the works on any of these appliances, making them work harder and reducing their life expectancy.


If you’re ready for cleaner, fresher, softer water, and the softer, cleaner that comes with it, give The Darville Company a call! We have a variety of options for both water softeners and reverse osmosis (R.O.) systems, and they are available for sale or rent, with maintenance included! To learn more, make an appointment online, or call one of our technicians today at 432-580-9675. The Darville Company is the Higher Standard.

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